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not listening

#1  – They don’t listen to me.

They forget that I’ve been repairing appliances for over fifty years and they still ignore my advice.

I fervently try to keep them out of trouble but they defy me and continue to do stupid things that cost them time and money. If they would just listen things would be so much better, so the number one mistake is not being a good listener.

#2  – They don’t charge enough for their services.

Guys have the mistaken idea that by being cheap they’re going to have a lot of business, well they’re half right; by being cheap they’ll have a lot of business but by being cheap they’re quickly going to go out of business because they won’t make any money.

This business is not about how much you charge, it’s about how fast you can get there and how accurately you can repair appliances.

You must charge full price for your services.

#3 – They repair appliances that should not be repaired.

The most important thing in this business is knowing when to fold your cards and walk away from a job.

Guys get all caught up in the concept of ‘I can fix anything, just let me at it!’ Well they’re completely foolish because proving that you can fix anything doesn’t prove that you can make money. It just proves that you’ve got a big ego that’s getting in your way.

Learn to say no.

Samsung Warranty

#4 – Soliciting factory work, warranty work and insurance work.

This is work that falls on you, they think that if they hook up with Sears or Lowe’s or Samsung that they’re gonna get a ton of work and make a ton of money. Well again they are half right; they certainly will get a ton of work but they will make no money.

They will chase their tails running all over the county for half of what they should make and then on top of that they are gonna have one heck of a problem collecting the money that they have sorely earned.

Stay away from warranty work; it’s a loser!

#5 – I want to get my EPA Certification so I can do system work.

What a huge mistake, only super specialists do system work and even then they only do high end brands like Subzero.

You will lose your fanny trying to make money doing system work on typical five hundred dollar or eight hundred dollar refrigerators; your call backs are going to be fifty percent (50%) of the work you do and you will make no money. Leave system work to the specialist; collect your service charge and walk away from the job.

Don’t do system work!

Feedback Welcome!

Who agrees or disagrees with me on these five mistakes that newbies and some pros (believe it or not) make when starting and operating an appliance repair business. Surely one of you has a nightmare story about never getting paid on warranty work by the factory. Or regretting that you ever started what turned into a nightmare job.

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